Featured
Your LinkedIn headline isn't a job title.
Most people default to their job title as their LinkedIn headline. Here's why that's costing them, and what to use instead.
LinkedIn Logic.
LinkedIn strategy, without the tired, regurgitated nonsense.
Practical posts on profile optimization, personal branding, and the strategy questions most LinkedIn advice skips. Written for people who want to understand the why, not just the what.
Engagement
Join me: how you can improve your LinkedIn trust score too.
My invitation to join the 30-day trust score recovery challenge. The rules, the tracking, and how we can teach the algorithm together.
Engagement
Tracking the results of my LinkedIn trust score experiment.
How I'm measuring my 30-day trust score recovery plan: the spreadsheet, the anecdotal patterns, and the success metrics I'm aiming for.
Engagement
The 5 rules I'm following to rebuild my LinkedIn trust score.
My 30-day plan to recover reach and engagement on LinkedIn. Five concrete rules, the constraints behind each one, and where I'm struggling to follow them.
Algorithm
Why I'm rebuilding my LinkedIn trust score.
My impressions tanked after LinkedIn's June 2025 update. Here's why I'm following new rules to rebuild — even though the bias problem is real.
Bias & Equity
LinkedIn reach is dropping for diverse voices. Here's why it matters.
Originally shared on LinkedIn as an unattributed experiment, this post by Jane Evans hits something the algorithm hides: women, POC, and DEI voices are being quietly silenced.
Algorithm
LinkedIn trust score: why my reach plummeted (and how I plan to fix it).
LinkedIn has a 'trust score' nobody talks about. Turns out mine is in trouble. Here's what I've been doing wrong and the 30-day experiment to fix it.
Why LinkedIn
'LinkedIn doesn't work' is a lie.
Founders keep telling me LinkedIn doesn't work for their business. It does. They just aren't showing up for it.
Bias & Equity
Would LinkedIn treat you differently if you were male and white?
Cindy Gallop, Jane Evans, Stephen McGinnis, and Matt Lawton ran an experiment. The numbers were startling. Here's what it tells us about the algorithm.
Bias & Equity
LinkedIn isn't working for women. Should we boycott it?
The bias is real. The 'goodbye cruel world' posts are piling up. The question is whether leaving actually helps — or just makes it worse.
Bias & Equity
LinkedIn is basically Instagram now (but still biased).
Two women posted. One told a joke, the other shared strategy. Guess which one LinkedIn prioritized.
Profile Strategy
Why LinkedIn recommendations matter (and how to ask for them).
LinkedIn recommendations are social proof. Most people are happy to write one. You just have to ask.
Why LinkedIn
Everyone lurks. That's why your LinkedIn profile needs to work.
Everyone checks your LinkedIn before they engage with you. They just don't admit it. Here's why your profile has to be ready for the people you'll never know are looking.
Engagement
Fix your LinkedIn feed: how to train the algorithm in 2025.
Tired of junk in your LinkedIn feed? You can train the algorithm. Three strategic moves to remove distractions and surface the content you actually want.
Algorithm
Why your LinkedIn reach just tanked.
LinkedIn quietly changed its algorithm. Here's what shifted, who it hurts most, and what you can do about it.
Security
LinkedIn is a goldmine for hackers. Here's how to fix that.
LinkedIn encourages you to share more personal information than is safe. Here's exactly what to remove from your profile right now to protect yourself.
Engagement
Want more LinkedIn engagement? Think conversation, not content.
Most LinkedIn engagement advice is recycled from other platforms. Here's what actually works on LinkedIn, and what to ignore.
Real Talk
How I became a LinkedIn expert by accident.
I never set out to be a LinkedIn expert. I just wanted a profile that actually worked. After six months of figuring it out the hard way, here's what changed.
Why LinkedIn
Why LinkedIn is the one platform you can't ignore in 2025
You can skip Instagram. You can quit Twitter. But LinkedIn isn't optional. And most people are still using it wrong.