A client recently asked me how to get more engagement on her LinkedIn posts. It’s the most common question I get, so let me put the answer on the page.
Here’s what the marketing internet will tell you to do:
- Post consistently.
- Post engagement-bait questions and polls.
- Don’t get personal on LinkedIn.
- Stay away from controversial topics or politics.
- Stick to original work, things you wrote yourself.
- Use AI. No one can tell, and you can post more often.
Most of that is wrong.
Advice that works on Instagram or TikTok does not work on LinkedIn. The platforms are not the same animal. Other than “post consistently” — which is true everywhere — the rest of that list is recycled marketing-internet noise.
LinkedIn is not Instagram. It’s not Twitter. It’s not TikTok. It’s a conversation, not a broadcast. Once you treat it that way, everything changes.
Unlike most other platforms (especially Meta’s), LinkedIn rewards engagement of any kind, including yours.
- Engage in the comments. Real conversations, not one-word replies.
- Send connection invites every week, to the people you actually want in your network. Not strangers in your inbox.
- Start real conversations in DMs. Not pitches. Conversations.
- Repost when you have something to add. Drop your take in the share. Bare reposts get less reach than reposts with a comment.
- Post with a point of view. Take a side.
- Humor lands. Sarcasm even more so.
- Post consistently.
The goal of all of this is to build a community that supports the work you’re doing, whatever that work is. Which means your profile also needs to be doing its job. A great post sends people to your profile. A great post sending people to a half-finished profile is just a missed opportunity with extra steps.
If you want to actually fix the profile underneath your posts, Optimize is the full strategic framework. If you want to know what’s broken first, a Profile Audit gives you a 15-minute walkthrough for $147.