6-WEEK LIVE COHORT • LIMITED TO 20 PEOPLE
The Optimize course.
But you actually get it done.
Optimize Lab is for people who know they need the framework AND someone in the room to make it happen. Six weeks. Weekly live sessions. A finished LinkedIn profile. No more staring at a blank screen alone.
Next cohort starts April 28, 2026 · Weekly on Tuesdays
20 spots available. When it's full, it's full.
Built on the same framework that helped clients land jobs, speaking gigs, and new business — before their profiles were even finished.
IS THIS FOR YOU?
Optimize Lab is for people who need more than a course.
You bought a course before and never finished it
Not because you weren't interested, but because there was no structure forcing you to actually do the work. Optimize Lab fixes that. Every week has a clear agenda, homework, and a live session where you implement with Natalie available for questions.
You want feedback while you build, not after
The Optimize VOD (video-on-demand) course tells you what to do. Optimize Lab lets you ask questions in real time, get unstuck when something isn't working, and have Natalie in the room when you're actually making decisions about your profile.
You work better with accountability
Some people are great at self-directed learning. Others need a deadline, a group, and someone checking in. If you're in the second group — and most people are — Optimize Lab was built for you.
You want the framework but not the $10K price tag
The Authority Protocol is the full private experience. Optimize Lab is the group version of the same methodology: the same bottom-up framework and same strategic approach, but at a fraction of the cost.
HOW IT WORKS
Watch. Ask. Implement.
Repeat for six weeks.
Optimize Lab isn't a webinar series. It's a live, structured implementation program. It's the Optimize framework applied live, week by week, with Natalie in the room the whole time.
Watch the videos before each session
Each week you'll watch the relevant Optimize VOD videos on your own time. Speed watch if you want! You can implement what you learn or save it for the live session. Both work.
Show up to the live session on Tuesday
Natalie reviews the week's material, answers questions, and then blocks off time for you to implement while she's available. Get stuck? Ask. Need a second opinion on your headline? Ask. That's what the session is for.
Complete your weekly homework
Each session ends with a clear homework assignment: finish a section, gather resources, start connecting with 20-25 people per day. Small, specific tasks that build your profile section by section.
Come back next week with a finished section
Six weeks in, your profile is done. Not started. Not half-finished. Done. With a strategic professional narrative, optimized sections, and media that represents you and entices your audience to engage with your profile.
A TYPICAL LIVE SESSION
Opening
Review the week's Optimize videos together and answer any questions before moving into implementation.
Implementation block
At least an hour of working time. You update your profile while Natalie is available for questions, feedback, and brainstorming.
Homework briefing
Clear assignments for the week ahead: what to watch, what to finish, and what to prepare for next session.
Every session recorded
All sessions are recorded and uploaded to the portal. Lifetime access; watch them again while you implement or share them with no one.
WHAT'S INSIDE
Every section of your LinkedIn
profile. Covered. Strategically.
This isn't a surface-level overview. Optimize walks you through every single section of your LinkedIn profile, including what to include, why it matters, how to leverage it for your specific goal, and exactly what it should look like.
WEEK 1
Intro, approach & philosophy
Strategy, metrics, quick wins, and the sections most people ignore. Get your goals clear and your foundation set before we touch your profile.
HOMEWORK
Personal scorecard, metrics tracking, missing info in sections 4 & 5, and start connecting with 20-25 people per day.
WEEK 2
Media & accolades
The sections most people leave completely blank. Learn how to use every media slot strategically — and start building your personal brand graphics in Canva.
HOMEWORK
Finish section 6, ask 5 people for recommendations, pick your personal branding colors, set up Canva.
WEEK 3
Supporting evidence
Projects, volunteering, and the proof points that establish your credibility. Where your evidence lives and how to make sure it's showing up correctly.
HOMEWORK
Finish section 7, create graphics for Projects and/or Volunteering sections.
WEEK 4
Experience
Your work history, strategically framed, not copy-pasted from your resume. Each role positioned to support your narrative and your goals.
HOMEWORK
Finish section 8, create relevant graphics for Experiences.
WEEK 5
Highlights
The sections that make people stop scrolling: Featured, banner, headline, and the About sections that actually sounds like you. This is where your narrative comes together.
HOMEWORK
Finish section 9, create graphics for Featured, service deck if relevant.
WEEK 6
The culmination
The final push: your banner graphic, the last sections, and the moment your profile goes from a work in progress to something you're actually proud to share.
HOMEWORK
Finish section 10, create your banner graphic, keep connecting 20-25 people per day.
We start at the bottom and work our way up. It's a little weird — and it absolutely works. By the time we get to your headline and About section in week 5, you'll know exactly what to say because you've already uncovered all your evidence. Trust the process.
What's included
Everything you need to finish your LinkedIn profile in 6 weeks.
The course
Optimize VOD — full access
- 50+ video lessons covering every section of your LinkedIn profile
- Worksheets, templates, and cheat sheets
- Real profile examples to model
- A copy of the book Love Your LinkedIn Profile (includes AI prompt library)
- Lifetime access including all future updates
The live experience
6 weeks of live group sessions
- Weekly live sessions every Tuesday for 6 weeks
- Q&A at the start of every session
- Dedicated implementation time with Natalie available
- All sessions recorded and uploaded (lifetime access)
- Clear homework assignments each week
The community
Private cohort community
- Access to a private community of fellow Lab participants
- Share progress, ask questions, and stay accountable
- Connect with professionals going through the same process
THE BONUS
Built-in networking activation
- Weekly connection homework (20-25 people per day)
- Start building momentum before your profile is even finished
- By the end of week 6 you've connected with hundreds of new people
- Your profile is ready to make the right impression on all of them
NEXT COHORT· April 28, 2026
Optimize Lab
Six weeks. Weekly live sessions. A finished LinkedIn profile.
6
weeks of live sessions
20
spots available
April 28
cohort start date
$2,497
One-time · Includes Optimize VOD + 6 live sessions + community access
- Optimize VOD — lifetime access
- Implementation time every session
- Private cohort community
- Built-in networking activation
- Copy of the book (ebook or paperback)
- 6 weekly live sessions on Tuesdays
- All sessions recorded
- Weekly homework assignments
- A finished profile in 6 weeks
Limited to 20 participants · Cohort starts April 28, 2026
The methodology works
Results from the framework behind Optimize Lab.
"It's incredible how much easier it feels to solicit business and network when my LinkedIn profile looks this good."
KM · Consultant · Illinois
"I finally feel like my LinkedIn profile represents me. And it works! I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
GG · Thought Leader · Florida
"She was selected for a professional speaking engagement over competitors in her field. They checked her LinkedIn profile to make the decision — and we weren't even done with it."
On a 1:1 client · Natalie Berthe
"She attended the same annual convention for over a decade. First year with a finished profile — she came home to a dozen connection requests and multiple people wanting to work with her."
On a 1:1 client · Natalie Berthe
Optimize Lab is a new format — these results are from clients who used the same framework in 1:1 and course settings. The methodology is the same. The accountability is new.
QUESTIONS
Everything you want to know
before you enroll.
FAQs
How is Optimize Lab different from the Optimize VOD course?
Optimize VOD (video-on-demand) is self-paced — you watch the videos, do the work, and implement on your own timeline. That works great for some people. For others, the flexibility means it never quite gets done. Optimize Lab adds six weeks of live group sessions, weekly homework with a real deadline, implementation time with Natalie available for questions, and a cohort of people going through the same process. It's the same framework but with structure, accountability, and a human in the room.
Do I need to complete Optimize VOD before the live sessions?
No. Optimize VOD is included in Optimize Lab and you'll work through it as part of the program. Each week you'll watch the relevant videos as homework before the live session. You don't need to do anything before the cohort starts except show up ready to work.
What if I miss a session?
All sessions are recorded and uploaded to the portal. You'll have lifetime access to every recording. If you miss a session, watch the recording, complete the homework, and show up the following week. The program is designed to keep moving even if life gets in the way occasionally.
Can I ask Natalie questions between sessions?
Direct access to Natalie between sessions is not included in Optimize Lab. That level of access is part of The Authority Protocol. The live sessions are where you bring your questions, and the private community is where you can connect with fellow participants between sessions. If you find you need more private support, upgrading to The Authority Protocol is always an option.
What is the time commitment per week?
Plan for roughly 3-4 hours per week — the live session itself plus time to watch videos and complete your homework. Some weeks may be lighter, some heavier depending on the section. The new connections homework (20-25 people per day) takes about 10-15 minutes daily once you have a system.
Will my profile be finished by the end of the week?
That's the goal...and it's realistic if you show up and do the homework. The program is structured specifically to get your profile done section by section, not just teach you about it. By week 6, you'll have covered every section of your profile with a clear strategy, and you'll have had implementation time each week to make the changes. Come to the sessions, do the homework, and your profile will be done.
Is Optimize Lab right for me if I already have a decent profile?
Possibly; it depends on what "decent" means to you. If your profile is technically complete but not working strategically, Optimize Lab will help you rebuild it with intention. If you already have a strong, strategic profile that's generating results, you probably don't need this. Not sure? Get a Profile Audit first. It'll tell you exactly where you stand.
NOT SURE WHICH OPTION FITS?
Find the level of support
that fits where you are.
Optimize Lab is the middle path — more structure than the course, more accessible than private 1:1. Here's how all three compare.
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YOU ARE HERE
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SELF-PACED • DIY
Optimize
The complete strategic framework in 50+ videos. Work at your own pace, implement as you go. Everything you need — if you'll actually do it on your own.
$397 one-time
GROUP • DONE WITH YOU
Optimize Lab
Optimize plus 6 weeks of live group sessions. Structure, accountability, real-time feedback, and a cohort going through it with you. Your profile done in 6 weeks.
PRIVATE • 1:1
The Authority Protocol
The full private experience. Natalie builds your profile with you in real time — your narrative, your positioning, your profile. Limited to 4 clients per month.
$10,000
Six weeks from now,
your profile could be done.
The next cohort starts April 28, 2026. Twenty spots.
Once they're gone, they're gone.
Love Your LinkedIn Profile
Strategic LinkedIn positioning for people who are done being invisible.
