“LinkedIn doesn’t work.”
I hear this all the time from founders. Usually right before they tell me what they’ve been doing instead:
- Running ads
- Building a fancy website
- Waiting for referrals
- Relying on cold emails
- Attending offline networking events
- Hiring a traditional PR agency
- Posting on LinkedIn once in a while when they “feel inspired”
I’ve watched a lot of founders do these things. I’ve done a few of them myself. None of them, on their own, worked.
Here’s why: all of them depend on hope, or on someone else doing the work for you.
LinkedIn puts you in the driver’s seat. It’s uncomfortable at first, but it puts you in control of your visibility, your narrative, and your leads.
I committed to building on LinkedIn because I was tired of waiting. Tired of trying random strategies with no consistency. Tired of people not knowing what I actually do.
What happened when I committed?
- I started getting leads every week.
- People began associating my name with what I offer.
- New clients said “I feel like I already know you” on the first call.
- I built trust without constantly chasing it.
LinkedIn didn’t suddenly start working.
I started showing up for it intentionally.