How I Became a LinkedIn Expert by Accident

Sick of bad LinkedIn advice? Here's what actually worked—and how I went from overwhelmed to expert without playing the bro marketing game.

I never intended to become a LinkedIn expert. I simply wanted to learn how to use it effectively and how to create a profile that works.
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I did it all:

➡️ Read e-books.
➡️ Took LinkedIn “challenges.”
➡️ Followed LinkedIn consultants and experts.
➡️ Watched videos on YouTube.
➡️ Begged for advice.
➡️ Reviewed SO MANY profiles for the secret sauce.
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But every single “expert” missed crucial information, or followed existing tropes that don’t work, or didn’t leverage many of the key options on LinkedIn that can take your profile to the next level, or focused on bro marketing techniques for lead gen.
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Ugh.
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What I am is a problem solver. What I do incredibly well is figure things out, make shit happen, and then explain it in a way that people understand and can apply.
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And that’s what I finally did with LinkedIn. Over about six months, I:
✅ Regularly connected to my ICP.
✅ 80% connection acceptance rate, more than half of which respond to start a conversation with me first.
✅ Went viral.
✅ Acquired amazing clients and contacts.
✅ Grew following by almost 2x.
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And that's without being consistent.
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My strategy clients have similar results. (Cuz those LI profiles needed HELP.) They told me to host a masterclass, which I did. Then I wrote a book. And now I'm doing even more.
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The first LinkedIn for Founders masterclass was a resounding success. So was the second. And the third.

Curious what actually works on LinkedIn? Join the next masterclass or grab the book.

Categories: : For Founders & Business Owners, LinkedIn Strategy, Profile Optimization