The 5 Rules I’m Following to Rebuild My LinkedIn Trust Score

The 5 Rules I’m Following to Rebuild My LinkedIn Trust Score

My 30-day recovery plan for improving reach and engagement on LinkedIn. The five rules I'm following to boost my trust score.

Rule #1: Post Like You Mean It

  • Max 1 post/day, at least 24 hours apart

  • Rotate formats: stories, carousels, videos, text/commentary, reposts

  • Only tag people when it’s obviously relevant, if they’re likely to respond, and max 3–5 tags

  • No tagging companies unlikely to respond

  • Use 3–5 hashtags per post

My Challenge:
I tend to post inconsistently and often more than once a day. I also stick mostly to text posts. By Day 3, I already found this harder than expected.

Rule #2: Post Mild, Not Wild

  • No profanity in the first 100 characters (not even sh*t or f**k)

  • No sexual language in the first 100 characters, and possibly code certain women-centered topics to avoid AI flags

  • No profanity or sexual language at all for the first 10 days

  • Avoid controversial topics that could trigger AI censors (politics, certain examples, etc.)

My Challenge:
I’m known for respectful rage posting — and it works for me. But for now, I’m keeping my first 100 characters squeaky clean.

Rule #3: Spread the Love

  • Comment on 10+ relevant posts/day, with the first comments happening before I post

  • Comments must be thoughtful (2–3 sentences)

  • Reply to every comment on my own posts within 12 hours

My Challenge:
I’m good at responding to comments on my own posts, but commenting before I post is new for me. It seems to help prime the algorithm.

Rule #4: Curate Your Circle

  • Send 20–40 targeted connection requests/week (or 10–20 if acceptance rate drops below 70%)

  • Always include a personal note

  • Review incoming connection requests within 48 hours

  • Withdraw unanswered requests after 30 days

  • Prioritize quality over quantity

My Challenge:
I often connect with 100–150 people/week at events, far over my new cap. Reviewing requests promptly is also a work in progress.

Rule #5: DM with Intention

  • Respond to new DMs within 24 hours

  • Share relevant resources and connections

  • Share others’ content 3–4x/week

  • Make introductions as relevant (and say something nice about both people)

  • Keep DMs valuable for them and me

My Challenge:
I already do a lot of this, but I need to be faster in my DM replies and more intentional in sharing content privately.

Next, I’ll show you exactly how I’m tracking my progress, with both hard numbers and anecdotal patterns.

Categories: : LinkedIn 2025, LinkedIn Engagement, Trust Score Recovery