Why I’m Rebuilding My LinkedIn Trust Score

My impressions tanked after LinkedIn’s June 2025 update. Here’s why I’m following new rules to rebuild my trust score.

Why My LinkedIn Reach Tanked

Since June 2025, I’ve seen a dramatic drop in impressions, profile views, and comments. I’m not alone — many women and professionals of color are reporting the same thing. One flagged post can apparently cut your reach for weeks, and LinkedIn’s updated algorithm is more cautious than ever.

The Bias Problem

Let’s be clear: there’s still an algorithmic bias that disproportionately affects women and POC. That bias isn’t imaginary — it’s baked into how certain topics get flagged and deprioritized.

But while I’m not ignoring the problem, I also want to test what’s in my control.

Do You Want to Win or Be Right?

I ask my clients this all the time. If we win, we get the chance to make things right.

In my case, I want to win, so if I need to to play the game to do so, I will. Even if it goes against all my LinkedIn habits and what's made me successful on the platform so far.

So I’m running a 30-day experiment to see if I can rebuild my LinkedIn trust score.

In the next post, I’ll share the exact rules I’m following so you can try them too.

Follow my blog here or hit the bell on my LinkedIn profile so you don’t miss the next post in this series: The 5 Rules I’m Using to Rebuild My LinkedIn Trust Score.

Categories: : Algorithm, DEI, LinkedIn 2025, LinkedIn Strategy, Trust Score Recovery, Visibility & Engagement